Influenced by the natural environment, the tones, from muted sage and olive to darker moss and forest greens, aim to stoke a purposeful lightness and calming restorative atmosphere. In colour theory, green references growth, renewal and balance while earth tones root it to warmth and stability.
In logo design focused on simplicity and memorability, utilising negative space can turn a simple concept into an eye-catching and adaptable visual branding. Using the empty space around and within the letters, logos can be designed to be cohesive as they are conceptual in nature.
Nature’s palette teaches us that harmony lies in balance. Grounded in the soothing hues of muted sage, olive, and mossy greens, each tone whispers tranquility and renewal. These colors, deeply rooted in the earth, evoke stability and organic warmth, fostering a restorative atmosphere.
#071012 – A deep nautical near-black with a soft green shade, is strong, rich, and sophisticated, suggesting stability and elegance while delivering a charming, comforting atmosphere of daydreams and mining the depths of solitude.
#314235 – Evokes nature, calm, and a steady foundation of forest hues that lend to a harmonious environment.
#8f5d46 – A warm shade of brownish-orange, hex colour #8f5d46, gives a rustic look and feel, transcending a soothing feeling, oozing out of natural wood and earthy materials, bringing a strong and rustic effect of warmth, stability and connections with the natural world.
#e1d9ce – An extremely pale beige which integrates with the surrounding colours to create a more subdued palette. Provides a sense of calmness whilst maintaining a neutral modernised feeling with a slight touch of elegance.
#878572 – is a colour that conveys subtle sophistication and balance, combining the peacefulness of green and the neutrality of grey for a calming shade that can add depth to any design without overpowering it.
#e8e8e6 – An airy, imperfect, warm-oat off-white, brings a clean, modest elegance.
Noto Sans is a very flexible, modern typeface, which was designed to be neutral and legible. The typeface comes with clean and geometry design with excellent support for many languages. The Noto project is part of a large effort to create a unified typographic system usable across languages and scripts, so Noto plays an essential role in making sure that text actually reads clearly for each user.
Malka Livingstone final branding concept This result showcases a cohesive, professional branding identity that embodies the core Malka Livingstone values of compassion, professionalism, and inclusivity. This thought process is at the core of this wordmark which clearly favours the full brand name as opposed to initials, as it defines a clear, recognisable identity and aids in embedding the brand into the domestic abuse training and consultancy sector.
The choice of typeface, “Sora,” with its balanced modern lines, reinforces a corporate but approachable aesthetic. The letterforms of “Montserrat” have also been selected for body text, further enhancing readability and ensuring visual harmony across platforms. The colour palette—diverse, yet grounded in rich, natural colours, like dark teal and warm neutrals—signals stability, trust, and calm, all cornerstones for any brand working to help people and organisations navigate sensitive subjects. Such careful consideration of design components guarantees the sequencing of authority and empathy in Malka Livingstone’s branding so the reader has an accessible, trusted visual identity that can reach many parts of their community.
Showing multiple branding concepts can be the most powerful approach, giving clients the best perspective of all potential brand solutions.
While brand identity was obviously a huge consideration for Malka Livingstone, displaying two visually different concepts — one as a natural, softer green palette, the other more of a vibrant colour pop — highlights how flexible and diverse the brand identity can be without deviating from the key values of trust, professionalism and inclusivity. This method enables clients to participate in the design process, understanding how every concept delivers its own feeling, from peaceful elegance to lively approachability and helping the client feel more related to the final option. They also get to clear out their preferences and vision, refining for typography, colours, and iconography by viewing several concepts side-by-side. It’s that multi-concept approach in collaboration with a client that’s essential in creating a brand identity that speaks and balances deeply and effectively to the client and their target audience.
Drawing from a vibrant, natural colour palette with green hues, earthy tones and warm neutrals, the branding implies tranquillity, balance and an alignment with nature. Each colour has been selected not just for how good it looks but for what it represents — green for renewal and growth, browns for warmth and grounding, and neutrals for subtle elegance. Blending together, they create a restorative, professional atmosphere that reflects the sensitive and supportive nature of Malka Livingstone’s work in domestic abuse training and consultancy.
The Green Peace concept captures the amount of authority and empathy needed for a brand in such an indispensable and sensitive line of work.
The font choices were carefully considered on this website serves to further reinforce the brand’s identity and accessibility. “Noto Sans” guarantees neutrality and legibility, with messaging that is accessible and clear on all platforms. The use of negative space is very strategic in the elegant simplicity of the design of the logo, which helps the branding feel complete and memorable. This comprehensive strategy allows Malka Livingstone to strike the perfect balance between professionalism and inclusivity, resulting in a modern, visually appealing brand that speaks to its consumers.
The outcome is a strong brand that represents Malka Livingstone’s core values, communicated through a visual identity built by way of multiple design directions. The interplay between natural tones, clean typography, and purposeful design leaves the brand firmly anchored in its position as a competent, friendly authority for domestic abuse training, one that can truly make a difference for individuals and organisations.
