Client Consultation
Brand Values
Market Research
Competitor Analysis
Brand Strategy
Brand Concepts
Typeface & Font Family
Logo Design
Wordmark
Lettermark
Motif Design
Colour Story Development
Brand Guidelines
Whole Brand Identity
Corporate Stationary Designs
Packaging Design
Project Management
Cresco’s commitment to laying the groundwork for a better tomorrow serves as the backbone for the company’s brand identity. This concept was balanced with sustainability and the luxury of high-quality construction. 070.005089Cresco isn’t simply another construction firm; they are at the forefront of environmentally aware building practices, and their brand needed to reflect this distinct place in the marketplace.
To do so, the brand identity was built around 3 pillars:
Sustainability: Everything about the branding needed to embody Cresco’s mission of environmental stewardship. Colours selection, design language etc. all were selected to create a feeling of Nature and Balance.
Innovation: The brand emphasizes Cresco’s visionary nature in construction. Modern, sleek elements guarantee the brand remains fresh and relevant among a competitive industry.
Professionalism and Trust: As a strategic contractor for larger projects, Cresco required professional branding to establish trust with its clients, partners and stakeholders.
This idea manifested itself visually in a minimalistic yet striking manner, not too overwhelming yet interesting and attention-grabbing.
The visual identity for Cresco is a great combination of functionality and creativity that makes sure the brand connects with the different crowds. We art directed around themes of eco-consciousness, growth, and modernity. Here’s how we brought Cresco’s visual identity to life…
We incorporated a natural colour palette of greens, earthy and natural tones. Green embodies growth, renewal, and sustainability, while earthy tones are reflective of the business and its mission of collaborating with the environment. Neutral colours like greys and whites inject a modern and professional feel.
s commitment to design and purpose ensures their ability to instill confidence and cultivate strong partnerships with their clients and partners.
The essence of Cresco’s brand identity is encapsulated in its dedication to eco-friendly construction practices that do not compromise on quality and efficiency. Cresco’s tone of voice is characterised by three key elements: expertise, eco-consciousness, and innovation. It was essential to maintain a cohesive tone to effectively communicate the brand values.
Branding is more than the eye candy — it’s how customers feel when they engage with you. For Cresco, the branding needed to deliver frictionless and relevant experiences that resonated at every touchpoint with their values.
Recognition: The consistency of colours, fonts and imagery means Cresco’s brand is instantly recognisable. The branding conveys a uniform and unforgettable impression on a website, a business card, or even across a project site banner.
Value Proposition Clarity: The design choices effectively convey Cresco’s commitment to sustainability and innovation. It allows clients to instantly become aware that they are dealing with a business that cares about eco-friendly procedures.
Trust: An elegant design reinforces the perception of quality and professionalism. Cresco’s polished presentation instills confidence in clients and partners that Cresco will be able to deliver quality results.
This branding approach not only brings new clients to Cresco, it also builds loyalty and fosters long-term relationships with Cresco’s investors and shareholders.
We at Mutatio Creative Ltd believe that branding goes much deeper than visual assets, though. It also tells the story of what a company stands for and aims to achieve in the world.
Our branding for Cresco makes them the industry leader in responsible home building. The brand embodies Cresco’s commitment to building a green future while never compromising on professionalism and quality by combining modern aesthetics with themes from nature. Taking this mindful approach, their brand is not just memorable but also builds mutual trust and long-standing relationships with clients and partners alike.
We can help you with that at Mutatio Creative Ltd if you are ready to share your story with impact. We assist clients with everything from designing an iconic logo to developing a full visual identity to creating an exciting digital experience. Contact us today to begin your journey to branding success.
“Mutatio Creative completely transformed our brand. They captured our vision perfectly and created a look that truly represents who we are. The team was creative, professional, and a pleasure to work with. We’re thrilled with our new brand identity“
Ed
Cresco
Manchester
82 King Street
