Project Deliverables

Client Consultation
Competitor Analysis
UX Experience
AB Testing
Typeface & Font Family
Colour Story Development
Corporate Stationary Designs
Project Management
eCommerce Development
Wholesale client pricing ability
Website Design
Website Development

Design Concept

The Polybush Ecommerce Platform we developed was all about precision and reliability, just like the high-quality suspension products that Polybush supplies. Let us take a closer look at the actual design of the website, that has a very structured layout which displays their categories and products effectively providing both form and function.

Here, the navigation of the website was prioritised to make sure customers haven access to the vehicle-specific tools, such as the interactive product selector, without any hindrance. Dynamic elements were added to the page to enhance the browsing experience such as expandable product filters. The design is rich with comprehensive shopping functionalities to serve both individual buyers and commercial clients — all cantered around a wholesale ecommerce business model.

We made sure that the aesthetic look is eye catching, but the functional aspects are perfect regarding easy to use product categories and call to action buttons, as this will help the user to take proper purchasing decision.

Visual Identity, Art Direction

The Polybush website features a corporate blue and red colour scheme representative of trust and innovation. Sharp and detailed product imagery, abetted by bold typography, provides a clear emphasis on technical specs. Repeating these elements consistently reinforces the brand’s identity on each page.

Polybush is a premium manufacturer of high-performance polyurethane suspension bushes designed for endurance. Polybush is widely used in everything from personal cars to heavy-duty industrial applications, making vehicles safer and more reliable.

Customer Experience

The website focuses on the user experience, and it begins with a helpful homepage, which quickly links visitors to the product categories they want. A full-service “Find Your Kit” tool helps locate the right parts, making it easy for retail and commercial users to shop.

Detailed information in product pages, including fitting instructions and compatibility data, enables customers to take the right decisions with minimal friction. Welcome users to a dedicated advice hub to ensure they can find technical assistance quickly to help reinforce trust in the brand.

The checkout functions are smooth, with numerous payment methods as well as a safe one. The website is fully responsive mobile so that any means with little effort users can use all features.

To Conclude

Designed for wholesale and retail customers, the Polybush website is an example of beauty and functionality. Innovative visuals, seamless navigation, and powerful ecommerce capabilities provide a seamless browser experience.

Users can search for specific suspension bushes or read up on what the brands have to offer, the site does it all with precision and clarity.

With a responsive design, the site is effective on all devices, a great resource for customers on the go. All of which has led to a site that better showcases Polybush as an authoritative leader in its field in the digital domain.

“The team produced a very slick and clean new website for us. The websites look and feel is much better then are old website”

Ellis

Polybush

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