The design concept for Aesthisave centred on elevating the brand’s e-commerce experience into something that feels premium, modern, and effortless to use. As a platform offering aesthetic and medical supplies, it was essential that the website balanced trust and professionalism with a sleek shopping experience that feels simple, fast, and intuitive from the very first interaction.
Our approach focused on building a clean, minimal interface that allows the products to take centre stage. We used generous whitespace, structured layouts, and clear hierarchy throughout the pages to ensure the experience feels organised and easy to navigate, even when browsing large product ranges. This simplicity was intentional, ensuring customers can focus on what matters most: product information, pricing, and purchasing with confidence.
The platform was designed with an e-commerce-first mindset, meaning every element supports discovery, browsing, and conversion. We introduced refined category layouts, clear product grids, and streamlined product pages that make it easy for customers to compare options quickly. Strong call-to-action placements, clean filtering and sorting functionality, and consistent navigation patterns help users move through the site without friction.
We also included supporting elements that strengthen usability and engagement, such as clear account access, loyalty and rewards messaging, and visual prompts that reinforce key benefits while shopping. These additions were integrated seamlessly into the design so they enhance the journey without cluttering the interface or distracting from the products.
Overall, the final design delivers a premium digital storefront that feels modern, polished, and trustworthy. It reflects Aesthisave’s positioning as a high-quality supplier while creating a shopping experience that feels smooth, confident, and built for repeat visits across both desktop and mobile.
Visual Identity / Art Direction
The visual identity and art direction for Aesthisave were designed to feel modern, clinical, and premium, while still remaining approachable and easy to explore. The goal was to create a polished aesthetic that supports customer trust, particularly within an industry where professionalism and product credibility are essential.
A clean, neutral base palette was used to create clarity and focus, allowing product imagery and key content to stand out without distraction. This was paired with soft purple accent tones to introduce a sense of brand personality, reinforce key actions, and add a subtle feeling of luxury without overwhelming the interface. The colour system was applied consistently to strengthen recognition and create a cohesive experience across every page.
Imagery and photography were treated as a key part of the art direction, using clean product visuals and confident composition to support the premium feel of the brand. Combined with modern typography and spacious layouts, the overall visual style feels refined, contemporary, and perfectly suited to a professional e-commerce platform.
Aesthisave is an online e-commerce platform offering aesthetic and medical supplies, providing customers with access to professional products through a streamlined digital shopping experience. The website was designed to support product discovery, simplify browsing and purchasing, and reinforce Aesthisave’s position as a trusted supplier by presenting their offering in a clear, premium, and user-friendly way.
The customer experience for Aesthisave was designed to make shopping feel effortless, intuitive, and reassuring. With users often arriving with a clear goal, finding the right product quickly is key. The website needed to support fast decision-making while still maintaining a premium, professional feel that builds trust throughout the journey.
Our primary focus was creating a smooth browsing experience that removes friction at every stage. The site structure was designed around clear navigation and logical product discovery, ensuring users can move easily from category pages to product listings and into individual product details without confusion. This streamlined journey helps customers stay engaged and confident as they explore.
We prioritised clarity across the user interface by using strong hierarchy, clean layouts, and consistent spacing. These design choices reduce visual noise and make key information easier to digest, which is especially important on an e-commerce platform where customers may be comparing pricing, product types, and specifications quickly.
The platform also supports customers through practical and reassuring features such as account management, clear product organisation, and structured checkout pathways. These elements help create a sense of reliability and professionalism, encouraging customers to complete purchases with confidence and return again in the future.
Overall, the website experience benefits customers by combining simplicity with premium presentation. It delivers a refined shopping journey that feels modern and efficient, while strengthening trust in the brand through consistency, clarity, and a polished e-commerce experience across all devices.
The final website design for Aesthisave delivers a premium, modern e-commerce platform that reflects the brand’s professionalism while improving usability and customer confidence. Through clean structure, minimal design choices, and thoughtful page layouts, the platform feels polished and trustworthy, ensuring the products remain the focus throughout the experience.
From a visual perspective, the design successfully balances clinical clarity with subtle luxury. The neutral palette, soft purple accents, modern typography, and spacious layout all contribute to an elevated digital identity that feels contemporary and credible. This refined aesthetic strengthens Aesthisave’s brand presence and creates consistency across the entire website.
For the client, the redesigned website provides a stronger digital foundation that supports growth, improves customer engagement, and enhances how the brand presents its product offering online. With improved navigation, clearer product presentation, and a more seamless shopping journey, the platform is built to increase customer satisfaction and support conversion.
The outcome is a confident, user-focused website that strengthens Aesthisave’s position as a premium supplier within the aesthetic and medical space. It offers a smooth and professional experience that supports repeat customers, improves trust, and delivers long-term value as a modern e-commerce platform designed for performance.
For the AesthiPharma website, we needed to keep the overall look in line with AesthiSave to maintain a consistent brand identity. At the same time, we pushed the design in a cleaner, more pared-back and clinical direction to give it a professional, trustworthy feel. The aim was to create something clear, modern and easy to navigate, so the experience feels reliable and suited to a pharmaceutical wholesale platform.
Designers Quote
Jessica Thornton
