Client Consultation
Competitor Analysis
UX Experience
AB Testing
Typeface & Font Family
Colour Story Development
Corporate Stationary Designs
Project Management
Website Design
Website Development
Cheshire Tent Co. approached Mutatio to design and build a new website that could effectively showcase their luxury tent hire services while capturing the warmth and charm of outdoor events. The primary objective was to create a digital presence that reflects the quality, care, and attention to detail that defines the brand. The website needed to feel welcoming and aspirational, allowing potential clients to immediately envision their own events within the beautifully styled spaces Cheshire Tent Co. creates.
A warm and inviting aesthetic underpins the entire design concept. The visual direction focuses on evoking emotion and atmosphere, ensuring the website feels less transactional and more experiential. Soft tones, balanced layouts, and refined composition work together to communicate a sense of comfort and elegance, aligning closely with the nature of the events the company supports.
Large, influential imagery plays a central role in the design, allowing the event setups to take centre stage. Full-width visuals showcase the scale, craftsmanship, and versatility of the tents, helping visitors understand how each setup can be tailored to different occasions. This imagery-led approach allows the website to tell a visual story, drawing users in and encouraging exploration.
Simple and intuitive navigation was prioritised to ensure the platform remains approachable for all users. Clear pathways allow customers to browse tent options, explore packages, and access key information without friction. This streamlined structure ensures the experience feels effortless, supporting users as they move naturally towards making an enquiry.
To further support the booking journey, the website includes a detailed gallery of past event setups alongside a clear and accessible enquiry process. These elements work together to inspire confidence and simplify decision-making, easing the path from inspiration to action. The result is a website that not only showcases Cheshire Tent Co.’s offerings beautifully, but also functions as a practical and effective tool for securing bookings.
The visual identity for Cheshire Tent Co. is rooted in earthy tones and natural textures, creating a strong connection to the outdoors while maintaining a refined and elegant aesthetic. The colour palette draws inspiration from natural landscapes, using warm neutrals and organic hues to evoke a sense of calm and authenticity. These tones help establish an atmosphere that feels grounded and welcoming, reflecting the brand’s ability to create beautiful outdoor environments without sacrificing sophistication.
Art direction places a strong emphasis on imagery that captures soft, warm lighting and natural surroundings. This approach highlights the ambience and attention to detail that define Cheshire Tent Co.’s event services, allowing the visual storytelling to communicate emotion as much as information. By showcasing real event setups bathed in gentle light, the imagery brings a sense of magic and intimacy to the experience, reinforcing the brand’s reputation for creating memorable, thoughtfully styled events.
Cheshire Tent Co are specialises in providing luxurious tent and bespoke event hire for weddings, private celebrations, and corporate events across Cheshire and the North West. Renowned for their attention to detail and high-quality setups, the company creates elegant outdoor environments that transform open spaces into memorable event experiences. With a strong focus on craftsmanship, styling, and customer care, Cheshire Tent Co. works closely with clients to deliver tailored solutions that reflect each event’s unique vision. Their commitment to excellence and seamless execution has positioned them as a trusted provider within the regional events industry, offering both sophistication and reliability at every stage of the planning process.
The homepage of the Cheshire Tent Co. website is designed to welcome visitors with immediate visual impact. Striking imagery of real event installations sets the tone from the outset, allowing users to quickly understand the quality and atmosphere of the experiences the company provides. This visual-first approach helps visitors feel inspired while creating an emotional connection that encourages further exploration.
A simple and clearly structured menu ensures customers can easily find the information they are looking for. Key sections such as tent options, galleries, packages, and contact details are clearly signposted, allowing users to navigate the site confidently without feeling overwhelmed. This straightforward structure supports a smooth and intuitive browsing experience for users of all ages.
The gallery pages play an important role in helping users explore their options in more depth. These pages are interactive and fully optimised for mobile, allowing visitors to browse imagery seamlessly across devices. By showcasing a wide range of event setups, the galleries help users visualise how different tents and layouts could work for their own celebrations.
To support the enquiry and planning process, the website features a built-in contact form alongside a fully customised quote builder. These tools make it easy for users to submit enquiries, ask questions, and begin shaping their event requirements without friction. The quote builder allows users to select options that reflect their needs, helping to streamline communication and set clear expectations from the outset.
Overall, the customer experience is designed to feel inviting, informative, and effortless. By combining inspiring visuals with practical functionality, the website supports users at every stage of their journey. From initial inspiration through to enquiry, ensuring Cheshire Tent Co feels accessible, professional, and easy to engage with.
The Cheshire Tent Co. website embodies the ethos of bespoke event services, striking a careful balance between functionality and presentation. Every element of the design was developed to reflect the brand’s commitment to quality, craftsmanship, and attention to detail. The result is a digital presence that feels considered and refined, while remaining accessible and easy to navigate for a wide range of users.
By inviting customers into the world of luxury event setups, the website allows visitors to effortlessly envision how their own special occasions could take shape. Large, immersive imagery and thoughtful layout choices help translate real-world experiences into a digital environment, creating a sense of inspiration and anticipation from the very first interaction.
The intuitive structure of the site supports a seamless user journey. Clear navigation, an engaging gallery, and responsive design ensure the experience feels smooth and consistent across devices. Whether users are visiting for the first time or returning to explore options in more detail, the website adapts to their needs without friction.
Practical features such as the interactive gallery, enquiry form, and customised quote builder further enhance usability. These tools help bridge the gap between inspiration and action, making it easy for customers to take the next step with confidence. This focus on user-centred functionality ensures the site supports both creative exploration and efficient planning.
Ultimately, the website establishes Cheshire Tent Co. as a reliable and trusted provider of memorable event experiences. By merging creativity with thoughtful, user-focused features, the platform becomes more than just a showcase. It is a digital space that inspires, connects, and supports customers throughout their event planning journey.
“I was absolutely over the moon with the website and branding work for my company, Cheshire Tent Company. From the start, the team completely understood my vision and brought it to life better than I imagined.”
Matthew Crane
Cheshire Tent Co
