Client Consultation
Competitor Analysis
UX Experience
AB Testing
Typeface & Font Family
Colour Story Development
Corporate Stationary Designs
Project Management
eCommerce Development
Website Design
Website Development
Brand Values
Market Research
Brand Strategy
Brand Concepts
Logo Design
Brand Guidelines
Whole Brand Identity
Hannah Paskin Therapy wanted a digital environment which provides a sense of calmness and safety for individuals looking for therapy services.
Minimal: The layout is clean, simple and no clutter — easy on the eye and no stress for browsing.
The home page provides a friendly introduction and a clear navigantion to Hannah’s services, and the design creates a sense of trust and professionalism throughout.
Soft, harmonious palettes with pastel and neutral tones immediately deliver a sense of calm and reassurance, preparing users for a welcoming and reassuring experience. They are intentionally chosen to be soothing hues that convey peace and balance, which helps to represent the comfort and caring quality of the services offered. The subtle gradient and shades of colours interact to create a calming sensation, making visitors feel at home while exploring the website.
A selection of soft, flowing typography acts to solidify the tone of the design being therapeutic and soft. The rounded edges and carefully chosen fonts give the feeling of being unthreatening and warm, shepherding visitors through the contents in a way that feels soft and unobtrusive. The site’s compassionate ethos — echoing the supportive work of the practice itself — is reinforced with careful use of type.
“Hannah Paskin is a person-centred provider of therapy and counselling services based in Herts and North London. Hannah approaches therapy as a collaborative process in a safe, non-judgmental space. Intimately core to her method is a commitment to understanding and honouring the experience of every individual in the room, empowering them to begin moving into healing and expansion.”
Responsive design also ensures the site is accessible and easy to use across all devices such as smartphones, tablets and desktops. As a result, it allows clients to view the site whenever they want to, wherever they want to, with no loss of functionality or style. Whether they’re browsing for the first time or coming back to schedule an appointment, visitors are met with a streamlined experience that mirrors the professionalism and care of Hannah’s practice.
They handpicked the most relevant information, and defined a flow that was intuitive and made users feel like they were on a seamless experience throughout. Every page has been designed to lead visitors effortlessly from one part of the site to another with uncomplicated clarity, embracing the nature of Hannah’s services and embodying its kind, considerate approach. By taking this empathetic design direction, potential clients can feel nurtured and secured while exploring their options.
One intention was crystal clear across design: Move the visitor seamlessly from finding their services to booking an appointment. Intentional in every aspect, the website was built to foster each step of this journey, from research to action. This user-centric approach not only improves the experience but also strengthens the integrity and dependability of Hannah’s practice.
Whether you are dealing with personal issues or have someone close to you who needs help, they are trained and educated enough to be there for you.
Soothing aesthetic and easy-to-use characteristics of the site allow prospective clients to feel comfortable as they browse therapy options. From the calming colour palette to the intuitive navigation, every element of the site is calculated to convey Hannah’s friendly approach to mental health.
The website is beyond making it look like she has an extensive online presence, but also that any clients seeking for her practice can do so with less stress and faster results.
“Love the brand created for me. I also think the whole look and feel for my new website is fantastic.”
Hannah
Hannah Paskin Therapy
