Client Consultation
Brand Values
Market Research
Competitor Analysis
Brand Strategy
UX Experience
AB Testing
Typeface & Font Family
Motif Design
Colour Story Development
Corporate Stationary Designs
Project Management
Website Design
Website Development
The design concept created by Mutatio, for the HLD Talent website, centered on a sleek, professional aesthetic that highlights its focus on female talent management in digital, broadcast, and podcasting spaces.
We wanted to create a clean layout with whitespace and striking images of the talent to showcase the calibre of clients HLD represent.
The design direction was to be inclusive to attract both the talent and brands to the agency to ensure that enquires were achieved from both avenues.
The art direction for HLD Talent combined modern elegance and minimalism. It uses clean lines and a strong focus on natural imagery to represent the talent. The subtle pop of colour is striking yet understated when used with the vast negative space.
HLD is a youthful, creative, and engaging website whilst ensuring that all the features and needs of the business were showcased and covered. The website has been designed with a minimalist yet sophisticated feel, with a modern colour scheme and easy-to-read typography.
The user experience on the HLD Talent website was thoughtfully crafted to allow for easy navigation of the main sections of the website (talent profiles, podcasts and agency). Our user-centric design principles aimed to create an intuitive and accessible interface that allows visitors to quickly and efficiently navigate as they search for relevant information.
We have designed a very minimalist layout that focuses simplicity and lucidity in order to enable smooth and undistracted browsing. The structure showcases organised and refined designs and easily digestible information that keeps users focused on the essential parts of the website. All-designed typography, well-structured white space and a unified colour palette are carefully selected to harmonise the design for better readability and user gratification.
We also used high-quality images with a few punchy sentences to hold the user attention. This strategic manoeuvre places a spotlight on talent profiles and offerings provided by the agency to ensure that they remain front and centre in the user experience. The overall design flow combines a sense of professionalism with approachability which gives it a polished but welcoming vibe. Thereby, makes an intuitive experience for users, allowing effortless exploration of talents profiles, podcasts, and services while helping the agency establish credibility and brand identity.
The HLD Talent website offers a visually appealing user experience that reflects the agency’s high-end brand and dedication to empowering talent.
The intuitive design which balances the use of whitespace with elegant visuals and a subtle, yet striking pop of colour, effectively conveys a premium and professional atmosphere.
This user-centered approach in the design direction, supports the agency’s mission to build authentic personal brands by presenting talent in a sophisticated, approachable manner, enhancing user engagement and accessibility across the site.
“I couldn’t be happier with the service I received from Mutatio. From the initial consultation to the final touches, they took care of every detail and made the entire process stress-free. Their team really listened to what we wanted and turned our ideas into a beautiful, functional website that has helped us reach new customers. They’re professional, friendly, and truly great at what they do. Thank you for a job well done!“
Hannah Holland
HLD Talent
Manchester
82 King Street
