Project Deliverables

Project Deliverables

Client Consultation
UX Experience
Typeface & Font Family
Project Management
Website Design
Website Development
Logo Design
Whole Brand Identity

Design Concept

HLD Talent needed a website that clearly communicated its mission: connecting influencers with high-profile opportunities in TV, podcasts, content creation, interviews, and more. The goal was to craft a digital space that mirrors the brand’s reach and relevance within the entertainment and media landscape.

The site’s layout is sleek and confident, designed to attract a modern, media-savvy audience. It combines a polished aesthetic with strategic functionality—showcasing talent while making it easy for users to navigate opportunities and brand offerings.

Navigation is kept clean and intuitive, with prominent categories that guide visitors toward relevant content. The overall design reflects the bold, fast-paced nature of the influencer world, reinforcing HLD Talent’s forward-thinking approach to talent representation.

Visual Identity, Art Direction

Visual Identity & Art Direction

The visual identity combines black, orange, and white in a striking, high-impact palette that communicates both authority and creativity. Large, cinematic visuals highlight influencer moments and brand collaborations, while the use of Neue Haas Grotesk Display lends the typography a strong yet refined feel—matching the brand’s professional ethos.

The result is a dynamic visual presence that resonates with influencers aiming for mainstream visibility and serious brand elevation.

Customer Experience

Built for influencers with busy schedules, the HLD Talent website ensures users can explore opportunities, content, and media engagements effortlessly. A well-curated homepage features spotlighted talent, current campaigns, and media placements.

Its responsive design guarantees a smooth experience across devices, while a personalised video integration brings the brand’s promise to life—adding a human, connective touch that reflects the nature of HLD Talent’s services.

Whether users are browsing on-the-go or diving deep into collaboration opportunities, the site structure supports clarity and momentum.

Conclusion

With its bold, modern design, the HLD Talent website offers a compelling digital experience crafted specifically for today’s influencers. It reflects the dynamic, fast-paced nature of the industry while providing a clear, user-friendly journey for visitors.

The layout is thoughtfully structured, the site is fully responsive across devices, and the content strategy prioritizes media visibility—showcasing talent and opportunities in a way that feels premium yet accessible. This balance positions HLD Talent as a go-to platform for influencers seeking to expand their reach.

Every design choice—from typography to motion—reinforces the brand’s identity as a trusted connector between creators and the spotlight. The site captures both the ambition and practicality influencers need, solidifying HLD Talent’s role at the center of the UK’s influencer landscape.

I couldn’t be happier with the service I received from Mutatio. From the initial consultation to the final touches, they took care of every detail and made the entire process stress-free. Their team really listened to what we wanted and turned our ideas into a beautiful, functional website that has helped us reach new customers. They’re professional, friendly, and truly great at what they do. Thank you for a job well done!

Hannah Holland

HLD Talent

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