Client Consultation
Brand Values
Market Research
Competitor Analysis
Brand Strategy
UX Experience
AB Testing
Typeface & Font Family
Motif Design
Colour Story Development
Corporate Stationary Designs
Project Management
Website Design
Website Development
The design concept created by Mutatio, for the Northbridge Housing website, required a professional and corporate approach while placing sensitivity to the subject matter of asylum seekers at the heart of the process.
We wanted to create a clear, respectful layout that balanced strong corporate professionalism with a compassionate tone. The design sought to establish trust and credibility while remaining approachable, ensuring that both the organisation’s mission and audience needs were represented.
The design direction was carefully considered to resonate with those seeking support and with stakeholders, ensuring that the website functioned as a welcoming and authoritative platform.
The art direction for Northbridge Housing combined professionalism with empathy. It uses a thoughtful blend of clean lines and considered visual choices to communicate trust and care. The colour palette and typography were carefully selected to reflect compassion, stability, and credibility, helping to convey a reassuring and respectful brand identity.
Northbridge Housing’s visual identity is polished, sincere, and trustworthy. The website has been designed to embody a corporate yet human tone, where modern design principles meet sensitivity. The use of a carefully unified palette and professional typography ensures clarity, readability, and emotional resonance across the platform.
The user experience on the Northbridge Housing website was thoughtfully crafted to ensure clarity, accessibility, and a sense of respect for its audience. Our user-focused design principles aimed to create an interface that was intuitive, supportive, and easy to navigate, while still aligning with the corporate identity.
The minimalist layout focuses on presenting information with clarity and dignity, free of unnecessary distractions. Organised content and refined design elements allow users to engage directly with key information. Typography, white space, and a harmonious colour palette were employed to maintain readability and reinforce a tone of trust and empathy.
High-quality visuals and carefully worded content were used to communicate sensitivity and respect, ensuring that users feel supported and understood. This design approach balances professionalism with compassion, creating a polished but approachable platform that strengthens the organisation’s credibility while fostering a sense of trust and care.
The Northbridge Housing website delivers a professional, empathetic user experience that reflects the organisation’s mission and values.
The design — balancing corporate clarity with thoughtful, compassionate elements — conveys credibility and approachability in equal measure.
This user-centered approach supports Northbridge Housing’s commitment to serving asylum seekers with respect and dignity, while maintaining the professional identity required to build trust with stakeholders and partners.
“They transformed our outdated website into something fresh and engaging. The whole experience was smooth, and the end result is fantastic.” “They transformed our outdated website into something fresh and engaging. The whole experience was smooth, and the end result is fantastic.”
Northbridge Housing C.I.C
Manchester
82 King Street
