Upper Deck Studio is a graceful fitness and movement studio built around helping clients feel stronger, more balanced, and more connected to their wellbeing. For this project, the goal was to create a refined digital platform that reflected the calm confidence of the studio itself as well as combining a premium feel with an inviting, approachable user experience. The website needed to clearly communicate what Upper Deck Studio offers, while also giving visitors an immediate sense of the studio’s personality through the visuals, tone, and layout in a refined and purposeful way.
The design aesthetic focused on elegance and clarity, using strong imagery and a clean structure to let the brand shine. We built the interface around a deep navy colour palette to create a sense of professionalism and trust, paired with softer accent tones to keep the overall look warm and welcoming. A key part of the concept was ensuring the design felt refined, light, and flowing. All mirroring the movement-based nature of the studio. This refined approach was supported through balanced spacing, soft typography, and a layout that feels calm, modern, and refined from the moment users land on the homepage.
To enhance the experience across the site, we introduced refined service-led navigation and bold call-to-action buttons that guide users toward key actions such as getting in touch or booking sessions. Each page was designed with a refined purpose, ensuring information is presented in a way that feels effortless to explore. From introductory sections about the studio, to service breakdowns that highlight what makes their sessions unique. The final outcome is a refined, cohesive, and professional digital platform that brings Upper Deck Studio’s brand to life, supports their growth, and delivers a refined experience across both desktop and mobile.
The visual identity for Upper Deck Studio was built around creating a refined and confident look that feels premium, calming, and instantly recognisable. We selected a deep navy as the primary colour to reflect trust, professionalism, and stability, to create a strong foundation that helps the brand feel established and credible. This was paired with soft accent tones, including the studio’s signature pink, to introduce warmth and personality without overpowering the overall aesthetic. The contrast between the bold navy and lighter supporting tones created a refined balance across the site, allowing key content, navigation, and call-to-action areas to stand out clearly while still maintaining a smooth and cohesive flow.
Imagery played a major role in shaping the overall experience, as the brand is rooted in movement, strength, and grace. We chose photography that feels elegant and expressive, capturing the studio’s essence through controlled poses, soft lighting, and clean composition. This helped create a refined atmosphere that feels calm yet powerful, supporting the message of balance and wellbeing throughout the platform. By combining high-quality visuals with a minimal, structured layout, the website achieves a refined aesthetic that feels modern, uplifting, and aligned with the studio’s identity . Along with giving visitors a strong first impression and a seamless journey across every page.
Upper Deck Studio is a movement and fitness studio dedicated to helping clients build strength, improve balance, and feel more confident in their overall wellbeing. They offer a range of sessions designed to support both physical and mental health, delivered in a calm and welcoming environment. Their website was designed to present the studio in a refined and professional way, clearly communicate their services, and guide visitors toward taking action. Whether that’s learning more, making an enquiry, or booking a session.
The Upper Deck Studio website was designed to deliver a refined customer experience that feels calm, clear, and effortless from the first click. The platform benefits customers by making it easy to understand what the studio offers, explore services without confusion, and feel confident about taking the next step. This creates a smooth, welcoming journey that helps visitors connect with the brand while quickly finding the information they need. By keeping the layout clean and the messaging clear, customers can navigate the site without feeling overwhelmed. The result is an experience that builds trust instantly and encourages visitors to enquire or book with confidence.
Whether a visitor is discovering Upper Deck Studio for the first time or returning to find key information, the website creates a smooth journey that reduces friction and supports decision-making. By presenting everything in a refined and welcoming way, customers can focus on what matters most, by finding the right sessions for their wellbeing and feeling encouraged to enquire or book.
Our primary focus was to create a refined experience built around clarity, trust, and accessibility across both desktop and mobile. We structured the website so customers can quickly locate the information they need, with intuitive navigation that guides them through the brand story, the studio offering, and the benefits of each service. The design approach was centred on a clean layout, strong visual hierarchy, and consistent call-to-action placements, ensuring users always know where to go next. This refined structure supports a seamless browsing experience while also reflecting the calm and confident atmosphere customers can expect in-studio.
The website includes key content designed to support customer confidence and conversion, such as an introduction to Upper Deck Studio, clear service-led pages, supportive brand messaging, and a direct pathway to getting in touch. Strong imagery and a refined visual identity are used throughout to create a professional first impression, while the layout ensures information is presented in an easy-to-digest format. The final result is a refined, customer-focused platform that strengthens the studio’s online presence, improves usability, and provides visitors with a smooth, modern experience that encourages action and builds trust at every stage.
The final website design for Upper Deck Studio delivers a refined and elevated digital presence that reflects the studio’s calm, professional identity. Every element of the platform was designed to feel cohesive and intentional, from the typography and layout to the balance of imagery and content. The end result is a refined website that feels modern, welcoming, and aligned with the premium experience Upper Deck Studio offers in person, creating a strong first impression for every new visitor.
For the client, the new website provides a refined platform that supports both brand growth and customer engagement. The structure makes it easier to present services clearly, guide visitors through the site smoothly, and encourage enquiries or bookings through strong call-to-action placements. With a refined customer journey and consistent branding throughout, Upper Deck Studio can now communicate their offering with confidence while strengthening trust and credibility online.
Overall, the outcome is a refined, user-friendly website that enhances the customer experience and positions Upper Deck Studio as a standout studio within their industry. The platform not only looks polished and professional, but also functions as a key marketing tool, helping attract new customers, improve navigation, and create a seamless journey from discovery to conversion. The result is a refined digital space that supports the studio’s long-term success and reflects the quality of their brand at every touchpoint.
The completed website now acts as a refined foundation for Upper Deck Studio’s future marketing, giving them a strong platform to build visibility and grow their audience online. With a consistent design system, clear structure, and a professional presentation of their services, the site supports the studio not only as an information hub, but as a long-term digital asset that strengthens brand recognition and encourages ongoing customer engagement.
The Upper Deck Studio design was a highly collaborative project, where we worked closely with the client to create a space that felt truly unique to their brand and vision.
Molly Bailey
Designer – Mutatio
