Overview
Concept 2 for A Prize Everytime captures the playful charm of a retro carnival, reimagined through a modern, feminine perspective. Inspired by the nostalgia of vintage fairs, this concept balances bold geometry and refined colour to create a look that feels both whimsical and sophisticated.
The result is an identity that radiates warmth and elegance—celebrating the joy of the carnival while appealing to a stylish, contemporary audience. By softening retro patterns with a palette of coral, blush, and gold, Concept 2 transforms traditional funfair energy into something elevated and fashion-forward.
The goal was to craft a digital experience that’s vibrant yet polished, where nostalgia meets modern design sensibility.