Project Deliverables

Client Consultation
Brand Values
Market Research
Competitor Analysis
Brand Strategy
UX Experience
AB Testing
Brand Concepts
Typeface & Font Family
Logo Design
Emblem
Motif Design
Colour Story Development
Brand Guidelines
Whole Brand Identity
Packaging Design
Videography
Project Management
Social Media Creation
Website Design
Website Development
Ecommerce Development
Product Design
Product Migration

Design Concept

Bach 95 design concept focuses on the product itself: a premium, low-calorie lager. With this in mind, the website embraces a minimal, clean look to match the purity and sophistication of the lager itself. The design itself has been looked at very closely to ooze sophistication, this reflects the premium product inside.

Bach 95’s ethos is anchored in providing a premium lager that responds to the demand for mindful consumption and taste with a mind-boggling perfect 10. By following this guiding principle, we shaped the site’s content and design elements, which subtly emphasise the lager’s benefits without disrupting the user experience. When it comes to design, nothing hinders the brand message like a confusing website.

The website encapsulates the spirit of Bach 95 — a curated network of quality and conscious choices in a sleek, sophisticated, and user-friendly format. The final product is a digital destination that both communicates this unique value proposition of the product and creates trust and interaction with it’s target audience.

Visual Identity, Art Direction

The art direction was based on a simplistic yet premium feel which resonated with the simplicities attached to the product. They have a ‘sporty’ but clean feel that reflects their consumer base of athletic and health-focused clientele. Keeping this in mind, we designed a gentle colour palette with toned-down hues and an elegant layout suiting the brands personality. Each image maintains and clean and minimalistic visual aesthetic to better portray the brands identity as a refreshing beverage designed for the health conscious individual.

The new eCommerce website for Bach 95 showcases many new features. A modern design is used throughout to enhance customer experience. The website has modern designs, an updated logo, and eye-catching graphics that are sure to catch the customers attention! The features incorporated into the site allows the brand to build their online presence whilst also encouraging people to revisit the site.

Customer Experience

Careful, in-depth consideration of the users underpinned the design of the site, making for a subtle yet effective experience that perfectly depicts the minimalistic style of Bach 95. We designed all the components from its layout to a User-friendly interface to attract visitors so easily. The navigation is designed to be simple and easy to use, which makes consumers feel welcome to the website, from those finding the product for the first time or returning to reorder.

The website is fully responsive on all devices to cater to the mobile (and tablet) first audience that we have today. The responsiveness makes sure that users can access the site and make purchases with ease on the go or while relaxing at home. This not only creates more convenience, it solidifies Bach 95 as a company dedicated to providing a premium, modern consumer experience that fits their lifestyle.

Closely related to the user journey, the website combines images and video that relate very well the contact and vision of the owner regarding Bach 95. These visual elements are not merely aesthetics, they provide an immersive insight to the brand’s story and values. The website is a good example of how dynamic media / images and videos can build emotional connection with the audience as it communicates the essence of Bach 95 in a fun way, making it memorable and inspiring trust in the brand.

To Conclude

In the end, we were able to produce a branding and web experience that embodies Bach 95 and its premium, low-calorie lager. From the clean design to the thoughtful user experience, every aspect of the site shows the brand’s dedication to quality, wellness, and style. The resulting website transcends a mere digital presence and embodies the spirit of Bach 95; created for consumers looking for shifting their lifestyle into a more elevated and health-focused state.

With Bach95’s experience in health, wellness, and sport as inspiration, we set the tone for an energetic yet balanced vibe. You can see this influence in the upscaled colour palettes, the clean typography, and the dynamic imagery of vibrant narratives vitality and mindfulness. This synergy between the brand’s values and the design approach, combined with their unique selling proposition, will draw a multiplying audience that is prioritising wellness as a fundamental aspect of their choices.

This project taught us how important a brand’s vision and identity are to its ability to make any design project successful. Every detail, from the initial colour palette selection, the best font pairing, to the UX flow, helps inform the overall picture that customers build in their head about a brand. A clear, cohesive identity not only makes a pretty site — it builds trust, encourages engagement, and deepens the brand-audience relationship that will guarantee success in the long term.

A really top quality service, nothing was too much trouble. I will certainly be working with Mutatio again on future projects.

Jesse Coulson

Bach 95

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