Project Deliverables

Client Consultation
Brand Values
Market Research
Competitor Analysis
Brand Strategy
UX Experience
AB Testing
Brand Concepts
Typeface & Font Family
Logo Design
Emblem
Motif Design
Colour Story Development
Brand Guidelines
Whole Brand Identity
Packaging Design
Videography
Project Management
Social Media Creation
Website Design
Website Development
Ecommerce Development
Product Design
Product Migration

Design Concept

Bach 95’s design concept focused on the product; premium, low-calorie lager. The website was designed with this in mind, with a minimal and clean design. The colour story also reflects this dynamic with muted colours and a single pop of blue. With the slogan “Full Flavour”, Bach 95 is aiming to provide its customers with a quality lager with the simplicity of low calory, perfect for consumers who are health conscious. We wanted to convey this ethos on the website to help create a refined brand.

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Missing – is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries,

Visual Identity, Art Direction

The art direction was centred around a minimalist but premium feel that reflected on the simplicity of the product. With a ‘sporty’ yet clean feel that emphasises their consumer base of athletic and health-conscious customers. With this in mind, we created a soft colour palette with muted tones and a refined layout to match the brands character. The visual direction is cantered around clarity to enhance the brands images as a refreshing beverage tailored towards health-conscious individuals.

The new eCommerce website for Bach 95 showcases many new features. A modern design is used throughout to enhance customer experience. The website has modern designs, an updated logo, and eye-catching graphics that are sure to catch the customers attention! The features incorporated into the site allows the brand to build their online presence whilst also encouraging people to revisit the site.

Customer Experience

The website was built with users in mind; with a streamlined experience to match the minimalist brand.

Visitors will appreciate the clean layout and UI with an easy to use navigation. The website was also built with full mobile and tablet responsive making it easy for users to order on the go or from the comfort of their couch.

The site also ensures an enhanced experience through the imagery and videography highlighting both the owner’s philosophy and vision for Bach95.

User Experience

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The website was built with users in mind; with a streamlined experience to match the minimalist brand. Visitors will appreciate the clean layout and UI with an easy to use navigation. The website was also built with full mobile and tablet responsive making it easy for users to order on the go or from the comfort of their couch. The site also ensures an enhanced experience through the imagery and videography highlighting both the owner’s philosophy and vision for Bach95.

In conclusion, we created a branding and website experience successfully capturing the essence of Bach95 and their low-calorie lager. With a background in health, wellness and sport we wanted to incorporate that same feel throughout the website. From the colour palette to the font pairing to the user experience, this taught us that a brands vision and identity can make or break a project.

A really top quality service, nothing was too much trouble. I will certainly be working with Blue Whale Media again on future projects.

Jesse Coulson

Bach 95

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