The design concept developed by Mutatio for OXEX centred on creating a sleek, contemporary platform that balances brand clarity with user customisation. The primary objective was to build a digital experience that not only reflects OXEX’s minimalist branding but also gives users the freedom to make the platform feel uniquely theirs.
We crafted a clean, flexible layout that showcases OXEX’s visual identity through refined typography, strategic whitespace, and a focused use of colour—while simultaneously allowing for customisable areas that users can adapt to better resonate with their own clientele.
This dual-purpose design ensures that the site feels both professional and personalised. By maintaining a careful balance between brand presence and user agency, the platform encourages users to engage meaningfully, customise confidently, and foster stronger connections with their audience through the OXEX system.
The visual identity and art direction for OXEX were built around a core principle: creating a seamless fusion between the brand’s minimalist aesthetic and the need for meaningful user customisation. OXEX’s branding is sleek, refined, and understated—qualities we aimed to preserve while introducing flexible design elements that users could make their own.
The site design reflects OXEX’s signature look through clean lines, restrained use of colour, and considered whitespace, giving it a premium, polished feel. At the same time, we introduced customisable modules that allowed users to personalise aspects of their ticket booking pages—empowering them to align the experience with their own clientele and brand identity.
This intentional balance ensures the OXEX brand remains present and strong, without overshadowing the user’s ability to shape their own journey. The result is a harmonious visual system that supports both brand consistency and user expression.
OXEX is a youthful, creative, and engaging website whilst ensuring that all the features and needs of the business were showcased and covered. The website has been designed with a modern vibe but sophisticated feel, with the visuals it really gives a full on website showcase of what they can do.
The customer experience for OXEX was designed around two complementary needs: a robust, user-friendly ticket booking system, and a sense of personal ownership for users engaging with the platform.
From the outset, we built a booking experience that is intuitive, responsive, and frictionless—allowing users to manage bookings quickly and efficiently. Each stage of the process was carefully structured to minimise clicks, maximise clarity, and ensure that users never feel lost or overwhelmed.
Beyond functionality, a key design challenge was allowing for controlled customisation. We introduced flexible interface elements that users can personalise—such as imagery, messaging, and layout features—without compromising the minimalist foundation of the OXEX brand. These features help users attract and impress their own clientele, all while working within a sleek and cohesive framework.
By maintaining a clear separation between the platform’s core branding and the user-defined custom elements, we created an environment that feels simultaneously owned by OXEX and tailored by the end user.
Beyond functionality, a key design challenge was allowing for controlled customisation. We introduced flexible interface elements that users can personalise—such as imagery, messaging, and layout features—without compromising the minimalist foundation of the OXEX brand. These features help users attract and impress their own clientele, all while working within a sleek and cohesive framework.
By maintaining a clear separation between the platform’s core branding and the user-defined custom elements, we created an environment that feels simultaneously owned by OXEX and tailored by the end user.
The website and booking system developed for OXEX strike a refined balance between brand integrity and user flexibility. It was essential to create a space where OXEX’s minimalist identity could shine—while also giving users enough room to customise and attract their own audiences.
Through a carefully structured design system and a seamless booking experience, we delivered a platform that is professional, easy to use, and highly adaptable. OXEX’s branding remains central throughout the experience, yet never overshadows the individuality of its users.
The final product is a harmonious digital space—where brand strength and user expression coexist, each supporting the other in a fluid, modern design.
Mutatio transformed our outdated site into something we’re genuinely proud of. It’s modern, easy to manage, and our customers love it. Highly recommend!”
OXEX
Manchester
82 King Street
